Achieving business growth through three key areas of focus: Ramon Daez (reprint)

January 24, 2019
As General Manager of one of the Philippines’ major consumer goods companies, Ramon Daez explains his strategies for success.
In 2015, Fly Ace Corporation broke free from the traditional notion of keeping family members in the upper echelons of management by hiring Ramon Daez – the first commercial general manager from outside the family. This was part of the company’s strategy to professionalise its structure, policies and practices as well as to make way for continuing business growth.
Prior to joining Fly Ace, Ramon worked at household care company SC Johnson and pharmaceuticals business Warner–Lambert, which was later acquired by US pharmaceutical giant Pfizer. After working with these two companies, Ramon wanted to return to a place close to his heart. “I decided that if I was to work for a third company, I would do so with a Filipino company, as I believed it was my turn to give back and help a locally owned business become even stronger,” he says.