BUSINESS ETHICS AND CULTURE: REFLECTIONS OF A GERMAN SCHOLAR/ PRACTITIONER DOING RESEARCH ON GERMAN COMPANIES IN THE PHILIPPINES

The Ateneo Center for Asian Studies of the School of Social Sciences
in cooperation with the Department of Leadership and Strategy of John Gokongwei School of Management

 cordially invites you to a lecture by
Dr. Christian Linder, ACAS fellow.

 

BUSINESS ETHICS AND CULTURE: REFLECTIONS OF A GERMAN SCHOLAR/ PRACTITIONER DOING RESEARCH ON GERMAN COMPANIES IN THE PHILIPPINES

1 October 2012 (Monday), 4:30 to 6:00 P.M.
SOM 210

 

 Abstract:

Business ethics is often discussed as a sub-topic of economic theories. This is historically correct since economics and moral philosophy come from the same roots. However, modernity is characterized by rationality and on this account modern economic theories have divested themselves of moral ideas and now focus almost exclusively on optimization functions as they describe reality in terms of economic models. Obviously this is seen as an impoverishment because people understand business as not only an activity for optimization but also for fairness, responsibility and just participation.

This paper builds on the basics for a new and different business ethics comprehension. The so- called "integrative business ethics" (Ulrich) aims to identify the moral principles which cannot be reasonably denied. Such cognitivist approach develops its positions from pure reasoning and therefore raises the claim for general validity. In reference to German idealism (Kant) and the discourse ethics (Habermas, Apel) it tries to identify the space of moral action in management. Instead of focusing on economic principles Ulrich addresses therewith the basic human conditions.

 From an abstract point of view Ulrich presented a plausible and elaborated concept. However, the idea of "general validity" looses persuasiveness when it comes to (1) concrete actions and (2) when the discourse is led from different cultural backgrounds such as the Philippines. The second aspect needs a detailed analysisl. A research model which helps to identify management behavior is presented. Based on this model questions about the impact of culture on management can be discussed. The intention is to reflect on the fitness of integrative business ethics to international business contexts and globalization tendencies today.
 

The Speaker:

Christian Linder obtained his M.A. in Entrepreneurship from the University of Hamburg in 2006 and his Ph.D. from the Munich School of Philosophy, Institute for Social and Development Studies. Since 2008 to the present, he has been a research fellow at Fraunhofer-Institut fur Arbeitswirtschaft und Organisation in Stuttgart. Among his tasks here are teaching, managing projects, and doing research on innovation and labor.  His peer-reviewed publications cover interesting topics such as the strategic meaning of ingredient bands; Shimanos way to leadership; business corruption and moral misconduct; IT sourcing between Germany and India. As fellow of ACAS, his goal is to gather empirical data on how German values of management and leadership are understood and received in German companies in the Philippines.