What is BS CTM?

The Bachelor of Science in Communications Technology Management Program is a 4 year degree (including 3 summer semesters) program of the John Gokongwei School of Management. The program started in the mid 1990's and has graduated roughly 1,400 students, a majority of whom are now in the marketing, communications, media, advertising and information technology industries. The program is the brainchild of 3 faculty members, namely: Mr. Rodolfo Ang (Management), Mr. Arnie del Rosario (Computer Science), and the late Ms. Doreen Fernandez (Communications). They created a program that aims to develop Managers for the communications industry (namely: Marketing, Advertising, Media) as well as the Information Technology Industry. It focuses on the management expertise of the BS Management Program while injecting subjects in communications and information technology to develop a more holistic manager for the industry. In the end, the students who graduate with a BS CTM degree is a manager that understands both the management and the creative processes of the industry.